SEO TOOLS

The 30 Free SEO Tools You Must Know

This list of the 30 free SEO tools you must know will be a mix of

• web based tools
• stand alone software
• Firefox extensions

Keyword Research

• Google Insights for Search
• Google Adwords Keyword Tool
• Google Trends
• Wordtracker SEO Blogger
• Wikipedia article traffic statistics

Site Check

• Google Webmaster Tools
• GSite Crawler
• Google Website Optimizer
• Yellowpipe Lynx Viewer Tool
• Pingdom Tools

Link Tools

• Yahoo! Site Explorer
• Xenu Linksleuth
• Majestic SEO
• Link Diagnosis
• Link Harvester
• Social Media for Firefox

Ranking

• KeywordEnvy Search Engie Rankings Tool
• Rank Checker
• Disable personalized search plug in
• RankTracker

Analytics

• Google Analytics
• Woopra
• Compete
• Spyfu

Various

• googlebar (not Google Toolbar!)
• Quirk SearchStatus
• SeoQuake
• SEO for Firefox
• SEOpen
• Quarkbase

Take note that I did not mention some of favorite tools because they offer no free version. Also it was important to me that you don’t need to register to use these tools. All of the tools do not require a sign up or log in with the exception of a tool by SEOMoz which is a highly trustworthy SEO provider.

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Content Marketing

Content Marketing 

# What Is Content Marketing?

1) Content marketing is a catch-all phrase to describe the use of content to attract people, convey marketing messages, and lead people to take a desired action.

2) One obvious example is a blog which provides content demonstrating our specialist knowledge in a given niche. We are sharing information, and we do so for free, however our underlying agenda is to engage people in order to sell our professional services or products, or our message.

# Why Adopt A Content Marketing Strategy?

1) Conventional marketing approaches, which may involve publishing sales copy, as seen in brochures, or on landing pages, don’t tend to provide information of high value. This type of content is usually a description or depiction of a service or product, and little more. It is disposable.

2) Content marketing is about creating and distributing genuinely valuable information, that remains valuable over time. It is less direct than conventional marketing, but can be considerably more effective, as many people are put off by low-value sales pitches.

3) In a sea of information noise, valuable content stands out. It gives us more opportunity to engage customers.

4) Content marketing can be cost effective. If we run a PPC campaign, we may budget $x per week,   but we know that when the spend stops, so does the traffic. By contrast, if we spend the same amount producing and marketing a piece of content, we may receive ongoing visitors over time with little or no additional cost per visitor.

#What Is Content?

1) Content is whatever you choose to create.

2) In terms of content marketing, it is content an end user will find valuable. The content you create should be the content your chosen audience will most likely respond to, and engage with.

3) Many people assume that they should create content first, then seek an audience. However, the most effective content marketing finds an audience first, and then works backwards to create content that meets audience demand.

# Devising A Content Marketing Strategy!!

# There are two parts to content marketing:

1) Creating appropriate content

2) Getting your content seen

" When devising your content marketing strategy, it’s a good idea to think of this process back to front. First, establish the market demand for the content, then create the content to supply that demand."

" You can gauge demand by using keyword research. If you’re familiar with this topic, feel free to skip this section. If keyword research is new to you, then you’re about to discover one of the most powerful techniques in marketing."

# Why Is Content Marketing Becoming More Important?

1) The main advantage of content marketing is that it is enduring.Unlike a PPC campaign, which stops when you stop paying, content can endure for many years. The cost of hosting content is almost zero, so there is little reason to delete it once created.

2) “Evergreen content” – which means content that will always be relevant – can draw visitors many years after publication. For example, the activity “hanging wallpaper” doesn’t really change much, so if you wrote a definitive article and made a video on how to hang wallpaper, it will stay relevant over time. Contrast this with news, which has a short shelf life i.e. is useful only so long as it is new, before it’s replaced by more recent news.

3) Your content should also be engaging. The internet is changing rapidly from a top-down publishing medium to a relationship medium. You could just publish, and the reader could passively consume your content, however content can be made a lot more engaging if the reader can interact with it. Given the opportunity, they may comment on it. They may share it with their friends via social networks. They may write about it on their blogs. They may repurpose it and make something else out of it, and redistribute it again.


4) This activity can make your content more usable and extend your reach. Viral marketing is based on this idea i.e. where one person takes a message and then spreads it, and then ten more people spread it, and so on.  Think about ways to make this happen.

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SEARCH ENGINE OPTIMIZATION [SEO]

1) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. 

2) In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. 

3) SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

4) As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. 

5) Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. 

6) Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

7) The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services.
                       
                             WORKING OF SEO

                        


1) Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. 

2) Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. 

3) The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.

4) The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. 

5) Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. 

6) Some search engines , notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. 

7) Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. 

8) Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links.

9) Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.
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WEB DESIGN

1) Web design encompasses many different skills and disciplines in the production and maintenance of websites. 

2) The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software ; user experience design; and search engine optimization. 

3) Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. 

4) The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. 

5) Web design partially overlaps web engineering in the broader scope of web development. 

6) Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
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PROGRAMMING LANGUAGES

1) A programming language is an artificial language designed to communicate instructions to a machine, particularly a computer. 

2) Programming languages can be used to create programs that control the behavior of a machine and/or to express algorithms precisely.

3) They are distinguished from natural languages by the fact that they define an artificial world that is simple enough to define precisely. 

4) In general, this enables a human to perform the actions indicated by the symbols of a program in their mind and arrive at the same resulting world-state as any other human, or machine, that performs the same actions.

5)  For well defined programming languages , the correct resulting world-state of an individual action can be proven formally.

6) The earliest programming languages predate the invention of the computer, and were used to direct the behavior of machines such as Jacquard looms and player pianos. 

7) Thousands of different programming languages have been created, mainly in the computer field, with many being created every year. 

8) Most programming languages describe computation in an imperative style, i.e., as a sequence of commands, although some languages, such as those that support functional programming or logic programming, use alternative forms of description.

9) The description of a programming language is usually split into the two components of syntax (form) and semantics (meaning). 

10) Some languages are defined by a specification document (for example, the C programming language is specified by an ISO Standard), while other languages, such as Perl 5 and earlier, have a dominant implementation that is used as a reference.

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SOFTWARE DEVELOPMENT LIFE CYCLE

SOFTWARE DEVELOPMENT LIFE CYCLE

1) A software development process, also known as a software development life-cycle (SDLC), is a structure imposed on the development of a software product.

2) Similar terms include software life cycle and software process. It is often considered a subset of systems development life cycle.

3) There are several models for such processes, each describing approaches to a variety of tasks or activities that take place during the process.

4) Some people consider a life-cycle model a more general term and a software development process a more specific term. For example, there are many specific software development processes that 'fit' the spiral life-cycle model.

5) ISO/IEC 12207 is an international standard for software life-cycle processes. It aims to be the standard that defines all the tasks required for developing and maintaining software.
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CUSTOM SOFTWARE

Custom software

1) Custom software (also known as bespoke software or tailor made software) is software that is specially developed for some specific organization or other user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software, an in-house software development group, or be commissioned from an external software development company.

2) Since custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations.

3) Custom software may be designed in stage by stage processes, allowing all nuances and possible hidden dangers to be taken into account, including issues which were not mentioned in the specifications. Especially the first phase in the software development process may involve many departments, including marketing, engineering, research and development and general management.

4) Large companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages.

5) Often such software is legacy software, developed before COTS software packages offering the required functionality became available.

6) Custom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions.
7) However, it is not always true; custom software development by a reputable supplier is often a matter of building a house upon a solid foundation and, if managed properly, it is possible to do this quickly and to a high standard.

8) It is commonly used in Shops, Hospitals & Schools etc.
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ANTI-VIRUS TIPS

                    

1) Do not open any files attached to an email from an unknown, suspicious or untrustworthy source.

2)Do not open any files attached to an email unless you know what it is, even if it appears to come from a friend or someone you know. Some viruses can replicate themselves and spread through email. Confirm that your contact really sent an attachment.

3)Do not open any files attached to an email if the subject line is questionable or unexpected.

4)Delete chain emails and junk email. Do not forward or reply to any to them. These types of email are considered spam - unsolicited, intrusive messages that clog up the inboxes and networks.

5)Do not download any files from strangers.

6)Exercise caution when downloading files from the Internet. Ensure that the source is a legitimate and reputable one. Verify that an anti-virus program checks the files on the download site.

7)Update your anti-virus  software

regularly.
8)Back up your files on a regular basis. If a virus destroys your files, at least you can replace them with your back-up copy. You should store your backup copy in a separate location from your work files, one that is preferably not on your computer.

9)When in doubt, always err on the side of caution and do not open, download, or execute any files or email attachments. Not executing is the more important of these caveats. Check with your product vendors for updates for your operating system, web browser, and email.

10) If you are in doubt about any potential virus-related situation you find yourself in, you may report a virus to our virus team.
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INTRODUCTION TO OUR COMPANY

  SOFTWARE SOLUTIONS IN LUDHIANA

Techhub  Software Solutions is a prominent Software Development company in Punjab, India. The company was established in the year 2012 with the aim of delivering "excellence with perfection" to its clients. Techhub Software Solutions specializes in offering ITES (IT Enabled Services) like Software solutions, website design and development, Web hosting, domain name registration, Search Engine optimization, 2D/3D Animations. We also provide training in various programming languages </a>  like C, C++, C#, Javascript(JS) and Jquery. We have a well equipped infrastructure and 24*7 customer supports via email, phone or live chat.
Techhub Software Solutions is an integrated business solution, Consulting & software development company. We have a very good team of IT professionals who have been contributing to this company with their experience & expertise to beat the cut throat Technology competition. The team cooperatively manages the software development and business management tasks. The company was established with a sole mission to provide best technology to its clients at very economical rates.
We adopt a unique 3 way approach, namely consultation, creative design and use of latest technology, for enhanced efficiency while working. This 3-way methodology is the key to our success. The most important factor contributing to the success of Techhub Software Solutions. is the mutual trust between the client, team and the management of the company. Techhub Software Solutions believes in delivering Quality services to its clients. Our mission is "To provide peerless services and qualitative products to our clients with convenience” and be amongst the top notch Software Development companies in India and all over the world.

Management

Techhub Software Solutions believes that knowledge is that ladder through which we would be able to touch the heights of the success in the era of globalization and technology. Keeping this in our view, we have set our vision. Our company's vision is "To become the global leader in the IT sector and to enhance all the capabilities of the organization to meet out its goals & objectives in the era of globalization as well."
To throw out the vision into action, Techhub Software Solutions has a very proficient management people at various levels which always seek for the betterment of Techhub Software Solutions and its resources.

Team

Today in the era of globalization, knowledge is the biggest tool which helps any organization to grow in the cut throat competitive market. Always dedicated to work, our team created the records of completing large projects in considerable less amount of time
Techhub Software Solutions recognize that knowledge is leadership and believes it is imperative that an organization attracts the best possible talent in the field. Our vision is "To become the global leader in the It sector and to enhance an the capabilities of the organization to meet out its goals & objectives in the era of globalization as well." This vision of ours is translated in to action by our highly motivated team of professionals.
Needless to say, the growth of the Techhub Software Solutions has been spurred by the spirit of the individuals who work at various levels to keep ahead of the rest, and constantly rise to the challenges that broken them at the frontiers of technology.

Why Us

• At Techhub Software Solutions process of learning is continuous to ensure the best quality of work, lower burdens, and a distinguishable advantage on your value for money.
• Techhub Software Solutions guarantees 100 percent commitment, trust, faith and complete transparency working with their customers
• Techhub Software Solutions provides best post sale services.
• We fulfill the needs of our clients within proper duration of time.
• We take all possible measures of quality while working on client´s application, so that we can deliver the best possible product to our customer.

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