Content Marketing
# What Is Content Marketing?
1) Content marketing is a catch-all phrase to describe the use of content to attract people, convey marketing messages, and lead people to take a desired action.
2) One obvious example is a blog which provides content demonstrating our specialist knowledge in a given niche. We are sharing information, and we do so for free, however our underlying agenda is to engage people in order to sell our professional services or products, or our message.
# Why Adopt A Content Marketing Strategy?
1) Conventional marketing approaches, which may involve publishing sales copy, as seen in brochures, or on landing pages, don’t tend to provide information of high value. This type of content is usually a description or depiction of a service or product, and little more. It is disposable.
2) Content marketing is about creating and distributing genuinely valuable information, that remains valuable over time. It is less direct than conventional marketing, but can be considerably more effective, as many people are put off by low-value sales pitches.
3) In a sea of information noise, valuable content stands out. It gives us more opportunity to engage customers.
4) Content marketing can be cost effective. If we run a PPC campaign, we may budget $x per week, but we know that when the spend stops, so does the traffic. By contrast, if we spend the same amount producing and marketing a piece of content, we may receive ongoing visitors over time with little or no additional cost per visitor.
#What Is Content?
1) Content is whatever you choose to create.
2) In terms of content marketing, it is content an end user will find valuable. The content you create should be the content your chosen audience will most likely respond to, and engage with.
3) Many people assume that they should create content first, then seek an audience. However, the most effective content marketing finds an audience first, and then works backwards to create content that meets audience demand.
# Devising A Content Marketing Strategy!!
# There are two parts to content marketing:
1) Creating appropriate content
2) Getting your content seen
" When devising your content marketing strategy, it’s a good idea to think of this process back to front. First, establish the market demand for the content, then create the content to supply that demand."
" You can gauge demand by using keyword research. If you’re familiar with this topic, feel free to skip this section. If keyword research is new to you, then you’re about to discover one of the most powerful techniques in marketing."
# Why Is Content Marketing Becoming More Important?
1) The main advantage of content marketing is that it is enduring.Unlike a PPC campaign, which stops when you stop paying, content can endure for many years. The cost of hosting content is almost zero, so there is little reason to delete it once created.
2) “Evergreen content” – which means content that will always be relevant – can draw visitors many years after publication. For example, the activity “hanging wallpaper” doesn’t really change much, so if you wrote a definitive article and made a video on how to hang wallpaper, it will stay relevant over time. Contrast this with news, which has a short shelf life i.e. is useful only so long as it is new, before it’s replaced by more recent news.
3) Your content should also be engaging. The internet is changing rapidly from a top-down publishing medium to a relationship medium. You could just publish, and the reader could passively consume your content, however content can be made a lot more engaging if the reader can interact with it. Given the opportunity, they may comment on it. They may share it with their friends via social networks. They may write about it on their blogs. They may repurpose it and make something else out of it, and redistribute it again.
4) This activity can make your content more usable and extend your reach. Viral marketing is based on this idea i.e. where one person takes a message and then spreads it, and then ten more people spread it, and so on. Think about ways to make this happen.
http://www.techhubsoftsolutions.com/
# What Is Content Marketing?
1) Content marketing is a catch-all phrase to describe the use of content to attract people, convey marketing messages, and lead people to take a desired action.
2) One obvious example is a blog which provides content demonstrating our specialist knowledge in a given niche. We are sharing information, and we do so for free, however our underlying agenda is to engage people in order to sell our professional services or products, or our message.
# Why Adopt A Content Marketing Strategy?
1) Conventional marketing approaches, which may involve publishing sales copy, as seen in brochures, or on landing pages, don’t tend to provide information of high value. This type of content is usually a description or depiction of a service or product, and little more. It is disposable.
2) Content marketing is about creating and distributing genuinely valuable information, that remains valuable over time. It is less direct than conventional marketing, but can be considerably more effective, as many people are put off by low-value sales pitches.
3) In a sea of information noise, valuable content stands out. It gives us more opportunity to engage customers.
4) Content marketing can be cost effective. If we run a PPC campaign, we may budget $x per week, but we know that when the spend stops, so does the traffic. By contrast, if we spend the same amount producing and marketing a piece of content, we may receive ongoing visitors over time with little or no additional cost per visitor.
#What Is Content?
1) Content is whatever you choose to create.
2) In terms of content marketing, it is content an end user will find valuable. The content you create should be the content your chosen audience will most likely respond to, and engage with.
3) Many people assume that they should create content first, then seek an audience. However, the most effective content marketing finds an audience first, and then works backwards to create content that meets audience demand.
# Devising A Content Marketing Strategy!!
# There are two parts to content marketing:
1) Creating appropriate content
2) Getting your content seen
" When devising your content marketing strategy, it’s a good idea to think of this process back to front. First, establish the market demand for the content, then create the content to supply that demand."
" You can gauge demand by using keyword research. If you’re familiar with this topic, feel free to skip this section. If keyword research is new to you, then you’re about to discover one of the most powerful techniques in marketing."
# Why Is Content Marketing Becoming More Important?
1) The main advantage of content marketing is that it is enduring.Unlike a PPC campaign, which stops when you stop paying, content can endure for many years. The cost of hosting content is almost zero, so there is little reason to delete it once created.
2) “Evergreen content” – which means content that will always be relevant – can draw visitors many years after publication. For example, the activity “hanging wallpaper” doesn’t really change much, so if you wrote a definitive article and made a video on how to hang wallpaper, it will stay relevant over time. Contrast this with news, which has a short shelf life i.e. is useful only so long as it is new, before it’s replaced by more recent news.
3) Your content should also be engaging. The internet is changing rapidly from a top-down publishing medium to a relationship medium. You could just publish, and the reader could passively consume your content, however content can be made a lot more engaging if the reader can interact with it. Given the opportunity, they may comment on it. They may share it with their friends via social networks. They may write about it on their blogs. They may repurpose it and make something else out of it, and redistribute it again.
4) This activity can make your content more usable and extend your reach. Viral marketing is based on this idea i.e. where one person takes a message and then spreads it, and then ten more people spread it, and so on. Think about ways to make this happen.
http://www.techhubsoftsolutions.com/
That's very nicely written i have understood every thing about content marketing i guess now should start preparing great and valuable and unique content
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